Nova Forca are a successful BJJ (Brazilian Jiu Jitsu) and MMA house based in Surrey and with operations in London. Their existing site was treated to a redesign and a content management system (CMS) to allow staff members to performs updates, blog posts, and upload galleries. The CMS has put them in charge of their content and encouraged them to post more articles, which among other good points, benefits search engine optimization (SEO).
For updating the site via a mobile when out and about, a Twitter feed was incorporated and placed prominantly at the top. When needing to post results live from a competetion, short sharp Tweets are perfect.
SEO figured highly in the remit; like any other business, it’s important to reach new members through appropriate search terms. For ‘bjj surrey’, Nova Forca has climbed to third position on page-one of Google beneath the local business listings. It’s not long before they’ll adorn the top spot. For ‘bjj london’ – a very competitive search – they’re at the top of page-two and climbing.
As the site’s coded well and utilises a semantic CMS such as WordPress, it’s well poised to do well in the search rankings under a variety of seach terms. Naturally, the site’s SEO process requires ongoing analysis of keywords related to their industry, and its data from Google Analytics. Additional inbound links will serve as a bonus.
Tags: SEO, seo surrey, web design, web development, wordpress
