The site has been up and running for a month now, and is already attracting a great deal of organic traffic, and consequently, generating online sales. With a solid SEO foundation in place, content will assure the site continues to grow.

To see it in action, or buy some skate gear, go to:slickwillies.co.uk.

The ecommerce system features an easy to use admin section to upload and manage stock, monitor orders and dispatch, and to keep record of all transactions. The cart, or order basket, is kept in the sidebar and updated automatically throughout the shopping experience. Once the items have been selected, the user proceeds to the checkout, submits his/her personal details, then chooses a payment method. The user has the option to either complete the transaction via Pay Pal, or credit/debit card. The order’s recorded and a confirmation email is sent.

All in all, this is a very convenient and compact ecommerce system, and a must for those wishing to make the transition to online sales. If you have a ‘bricks and mortar’ business, why not compliment it and reap the reward of additional sales with an online ecommerce presence.

Additionally, SEO (search engine optimisation) was undertaken to make sure the products are found when searched for in Google, or another search engine. With some SEO tuning, the page now appears at the top of page one for very relevant search terms.