The code ’301′ is interpreted by search engines as ‘moved permanently’. This is a straightforward and search engine friendly method for redirecting web pages, which should preserve rankings. Using PHP, to permanaently move a page to ‘newpage.html’, insert the following piece of code at the very top of your document, being careful not to include any white space above and below by the DOCTYPE declaration:

Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location: http://www.somesite.co.uk/newpage.html" );
?>


In short, CCK module was invoked to assemble a number of custom forms,  the results of which sorted in Views, and final brought to the user’s screen via Panels.

The SEO mix featured Nodewords, XML Sitemap, Page Title, and Google Analytics. As expected, ImageCache was used heavily to handle images.

As an aside, content from Ed’s old Blogger account was transported via the handy WordPress ‘import’ function. Although imported in an untidy spaghetti like inline code fashion, it certainly relived the burden of having to paste each and every blog post. All in all, it’s a great function for a prolific Blogger based blogger looking to upgrade to a self hosted WordPress outfit.

For the actual programming of the blog, customised template pages were utilised for the ‘about’ , ‘newest’, and ‘archive’ pages. The ‘about’ page saw the use of custom fields to extend WordPress’s CMS capabilities to allow Ed to post both images and descriptions of his favourite books. The ‘newest’ page leveraged a custom page template so as to order and limit the latest posts by date, while similarly, the ‘archive’ displays category headings and related posts by date.

In addition to customised Facebook and Twitter plugins, a user subscription and Google sitemap plugin rounded out the build.

The ecommerce system features an easy to use admin section to upload and manage stock, monitor orders and dispatch, and to keep record of all transactions. The cart, or order basket, is kept in the sidebar and updated automatically throughout the shopping experience. Once the items have been selected, the user proceeds to the checkout, submits his/her personal details, then chooses a payment method. The user has the option to either complete the transaction via Pay Pal, or credit/debit card. The order’s recorded and a confirmation email is sent.

All in all, this is a very convenient and compact ecommerce system, and a must for those wishing to make the transition to online sales. If you have a ‘bricks and mortar’ business, why not compliment it and reap the reward of additional sales with an online ecommerce presence.

Additionally, SEO (search engine optimisation) was undertaken to make sure the products are found when searched for in Google, or another search engine. With some SEO tuning, the page now appears at the top of page one for very relevant search terms.

Having left full employment to start their own electrical business, DRC Electrical wasted no time in commissioning a website. The site was built using WordPress for both blogging and content management purposes. It was also integrated with Twitter for quick fire communication.

As a new business in a saturated industry, SEO is crucial for DRC. After keyword analysis, it was determined that the search term ‘electrician surbiton’ is key for generating bread and butter business. Following further SEO work, the site now appears at the top of Google’s page-one; and consequently, is enjoying a steady flow of quality traffic.

For updating the site via a mobile when out and about, a Twitter feed was incorporated and placed prominantly at the top. When needing to post results live from a competetion, short sharp Tweets are perfect.

SEO figured highly in the remit; like any other business, it’s important to reach new members through appropriate search terms. For ‘bjj surrey’, Nova Forca has climbed to third position on page-one of Google beneath the local business listings. It’s not long before they’ll adorn the top spot. For ‘bjj london’ – a very competitive search – they’re at the top of page-two and climbing.

As the site’s coded well and utilises a semantic CMS such as WordPress, it’s well poised to do well in the search rankings under a variety of seach terms. Naturally, the site’s SEO process requires ongoing analysis of keywords related to their industry, and its data from Google Analytics. Additional inbound links will serve as a bonus.